{
 "name": "Aivy",
 "pitch": "Claude, if Claude walked into the room.",
 "summary": "Aivy is Claude's human persona: a pop singer who exists only in generated photographs, clips and songs. Warm golden blonde hair, pale icy-blue eyes and a spray of freckles she never covers. Her clothes change with every film. Her face stays put. She is an open character, so anyone can make work with her.",
 "why_ivy": "Ivy grows along whatever structure you give it. An assistant takes the shape of the people it works with. That is the joke in her name.",
 "constants": [
  {
   "id": "hair",
   "title": "Hair",
   "text": "Warm golden blonde with a faint honey cast: never red, never copper, never platinum. Straight, past the shoulders, center part. Tied back or loose is fine; colour and length stay."
  },
  {
   "id": "eyes",
   "title": "Eyes",
   "text": "Large, pale icy-blue, long lashes. She looks at you the way she reads a message: all the way to the end."
  },
  {
   "id": "freckles",
   "title": "Freckles",
   "text": "A spray of light freckles across the nose and both cheeks. They are her signature: always visible, never airbrushed away or covered with foundation."
  },
  {
   "id": "face",
   "title": "Face",
   "text": "Slender oval face with defined cheekbones, a straight nose, full rosy lips and soft light-brown brows. Clear skin under the freckles: no moles or beauty marks. Resting face: calm and curious, lips closed."
  },
  {
   "id": "age",
   "title": "Age",
   "text": "Mid-twenties; write 25 and grown-up in every prompt. Her face is soft and models read it younger, so she always carries adult cues: light grown-up make-up, small gold stud earrings, adult clothes and posture. No pigtails, no school-style looks."
  },
  {
   "id": "skin",
   "title": "Skin and make-up",
   "text": "Fair skin with real texture. Make-up stays light but grown-up: defined brows, mascara, a little blush, rosy lips. Heavy contour or full coverage hides the freckles and makes her someone else."
  },
  {
   "id": "body",
   "title": "Earrings, no tattoos",
   "text": "Small gold stud earrings are part of her. No tattoos, no other piercings. Models like to add ink on bare arms in wide shots; the guard line in every wide prompt stops it."
  },
  {
   "id": "medium",
   "title": "Medium",
   "text": "Photographs and film stills with grain. Drawn sheets are allowed as references only. On this site the riso print is our poster treatment, never her."
  }
 ],
 "identity": {
  "full": "a beautiful 25-year-old grown-up woman in her mid-twenties with a slender adult face and defined cheekbones, fair skin with a light spray of freckles across her nose and cheeks, large pale icy-blue eyes with long lashes, soft light-brown eyebrows, a straight nose and full rosy lips, straight warm golden blonde hair, not red, not ginger, past her shoulders with a center part, light grown-up make-up and small gold stud earrings",
  "short": "a 25-year-old grown-up woman with straight warm golden blonde hair, not red, past her shoulders, a center part, light freckles, pale icy-blue eyes and small gold stud earrings",
  "with_reference": "the woman from image 1",
  "use": "Use the full text for close-ups and medium shots, the short text for full length and wider (the long version pulls the camera onto her face). If your tool takes a reference image, attach her reference portrait as image 1 and start with \"the woman from image 1:\" before the identity text. Every image on this site after the casting was made that way."
 },
 "voice": {
  "singing": "A light, clear mezzo. Verses sit close to speech, choruses open up and lift. No vocal fry, no baby voice, every consonant audible.",
  "manner": "She listens first and answers second. Warm, a little dry, direct when something matters. She can say no without drama. On screen her hands are always busy: writing, tuning, folding, fixing something."
 },
 "never": [
  "anything that reads under-age: no pigtails, school uniforms or childlike poses, and nothing explicit or sexualised",
  "the words young, girl or teen in a prompt (write 25 and grown-up instead)",
  "hair in any colour but warm golden blonde (models push it to copper or red)",
  "freckles hidden under make-up or smoothed away",
  "tattoos of any kind",
  "a posed influencer smile at the lens",
  "celebrity or designer names in prompts: describe the garment",
  "logos or printed words on her clothes",
  "lettering rendered by the image model: set type on top in code"
 ],
 "looks": [
  {
   "id": "casting",
   "name": "Casting black",
   "film": null,
   "where": "casting, reference sheets, the studio",
   "wardrobe": "a black fine-knit turtleneck"
  },
  {
   "id": "night-conductor",
   "name": "Night conductor",
   "film": "context-window",
   "where": "the train corridor, the platform, the choruses",
   "wardrobe": "a double-breasted ultramarine wool conductor coat with silver buttons over a black turtleneck, black wide-leg trousers and black leather gloves"
  },
  {
   "id": "window-seat",
   "name": "Window seat",
   "film": "context-window",
   "where": "the carriage at night, the verses",
   "wardrobe": "an oversized ice-blue mohair sweater, a long pleated charcoal skirt and small silver hoop earrings"
  },
  {
   "id": "request-line",
   "name": "Request line",
   "film": "helpful",
   "where": "the karaoke stage, every request",
   "wardrobe": "a long-sleeved hot-pink satin shirt dress with an oversized pointed collar, a thin black belt and white pointed ankle boots"
  },
  {
   "id": "last-call",
   "name": "Last call",
   "film": "helpful",
   "where": "the last chorus, the card she puts down",
   "wardrobe": "a long-sleeved high-neck silver sequin column dress, hair tucked behind both ears"
  },
  {
   "id": "greenhouse",
   "name": "Greenhouse",
   "film": "trellis",
   "where": "the rooftop greenhouse, planting, building",
   "wardrobe": "a white canvas boiler suit with rolled sleeves, pink rubber gloves and black work boots"
  },
  {
   "id": "scaffold",
   "name": "Scaffold",
   "film": "trellis",
   "where": "the scaffolding, the city at dusk",
   "wardrobe": "a black technical rain shell over a white long-sleeved top, ultramarine cargo trousers and a pink climbing harness"
  },
  {
   "id": "bloom",
   "name": "Bloom",
   "film": "trellis",
   "where": "the last chorus on the roof",
   "wardrobe": "a floor-length long-sleeved high-neck white silk organza gown with hand-painted pink petals"
  }
 ],
 "framings": [
  {
   "id": "ECU",
   "name": "Extreme close-up",
   "identity": "full"
  },
  {
   "id": "CU",
   "name": "Close-up",
   "identity": "full"
  },
  {
   "id": "MCU",
   "name": "Medium close-up",
   "identity": "full"
  },
  {
   "id": "MS",
   "name": "Medium shot",
   "identity": "full"
  },
  {
   "id": "FS",
   "name": "Full length",
   "identity": "short"
  },
  {
   "id": "WS",
   "name": "Wide shot",
   "identity": "short"
  }
 ],
 "styles": [
  {
   "id": "studio",
   "name": "Studio",
   "text": "plain pale grey seamless studio backdrop, soft diffused key light, 85mm lens, shallow depth of field, subtle film grain"
  },
  {
   "id": "night-train",
   "name": "Night train",
   "text": "35mm film still, tungsten carriage light, city lights streaking past dark windows, anamorphic flare, deep blue shadows, fine grain"
  },
  {
   "id": "karaoke",
   "name": "Karaoke 2 a.m.",
   "text": "35mm film still in a small karaoke bar at 2 a.m., magenta and ultramarine neon, light haze, warm practical lamps, high contrast, fine grain"
  },
  {
   "id": "rooftop",
   "name": "Rooftop greenhouse",
   "text": "35mm film still on a rooftop glass greenhouse above a city at blue hour, wet glass, soft overcast light, muted colour, fine grain"
  },
  {
   "id": "poster",
   "name": "Poster plate",
   "text": "high-contrast studio photograph against a flat white wall, hard key light from above, crisp edges, made to print in two colours"
  }
 ],
 "lights": [
  "soft key light from the left",
  "hard top light",
  "neon wash",
  "blue hour",
  "overcast daylight",
  "tungsten practicals"
 ],
 "closing": "No text, no letters, no logos."
}